McCOY’S - Man Crisps

We gave McCoy's crisps a ‘manly’ makeover to align the packaging more with the MAN CRISPS brand message. By turning the pack on its side, we've maintained the same dimensions, but allow even the biggest and manliest of hands to fit inside with ease.

• Over 200,000 views online in 7 days
• Over 60,000 views on Buzzfeed
• Over 300 reactions on Twitter, of which 95% positive
• Awarded Pack of the Week on The Dieline
• Featured on Creative Review design blog
• Featured on FoodBeast design blog
• Featured on DesignWeek design blog
• Featured on Thrillist design blog
• Featured on The Drum

Disclaimer: we must bring to everyones attention that our new design for McCoy’s crisps was only created as a concept pack as part of our ‘Do Better’ new business development initiative. A programme designed to show founders, business owners and Marketing Directors (e.g. new clients that we would like to work with) how we can help them do better with their brands. The intention was to create a better McCoy’s pack design, and share it online to get on the radar of Mark Hamilton (Marketing Director at KP Snacks). However, the concept design went viral and ended up out-performing the actual design by a very big and manly distance!