One skyhour represents exactly one hour of flight time, on any airline, to anywhere. One skyhour is also worth $60; a dollar for every minute spent in the sky. It's a simple and intuitive way of thinking about flying, unlike miles and other flight reward points where the value is entirely arbitrary.

We put a twist on the usual business card: when an investor gave the founders an hour of their time, they could now give them a skyhour in return. 

The brand is a response to the clutter and noise that dominates the travel market. We wanted skyhour to be a breath of fresh air. The wide open skies that run across the brand touchpoints are a metaphor for the freedom of choice that skyhour provides: fly wherever you want, with whatever airline, whenever you want, no restrictions... the sky is yours.

There's two sides to every business: what happens behind the scenes, and the outward manifestation that the public sees. With Skyhour we contributed on both fronts - collaborating closely with the founders and developers on product design, but also spending many hours behind the scenes crafting the narrative and design of every Skyhour investor presentation. 

Please note the content contained within this case study is created by BTL Brands Ltd. The case study sometimes uses artistic impressions of certain aspects of the Skyhour brand. The Skyhour trademark is the property of Skyhour Inc and Skyhour Inc take no legal responsibility for any content featured within this case study.