AnySharp Logo Breakdown
ANYSHARP - The world’s best knife sharpener
AnySharp proudly proclaims itself as the world's best knife sharpener (bold), but was struggling to get listed in more premium stores.
We were challenged by the founders Yusuf and Zia to reposition their brand from budget to premium.
SERVICES:
• Brand strategy
• Visual identity
• Packaging
• Illustration
• Renders
• Retouching
AnySharp Product Branding
AnySharp Product Illustration
AnySharp Product Illustration Reference
AnySharp Packaging Before and After
"How to properly sharpen knives using a stick sharpener?
First, buy an AnySharp sharpener and start with heavier strokes, then lighter ones to get an edge back on your knife."
Jamie Oliver
Chef, Author & TV Star
Since the rebrand, AnySharp has seen a definite increase in brand awareness amongst consumers and professionals.
The brand has now been endorsed by a host of top chefs including Jamie Oliver, Ken Hom, Rosemary Shrager and Pru Leith of The Great British Bakeoff.
ANYSHARP UPDATE SEP 2023: Yusuf and Zia have amassed over 1 million satisfied customers and Anysharp is the best selling knife sharpener available on Amazon UK.
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