Creating integrated brand dialogue
We specialise in creating two-way conversations between brands and people across multiple integrated channels: a new approach to attracting and retaining loyal shoppers and consumers.
We are a small international creative alliance with big ideas and a unique approach that enables us to track, analyse, create, develop, activate and monitor new and existing brands.
What we do
We help brands tell an engaging story that entices, entertains, enlightens and rewards people for their brand loyalty and advocacy, rather than just pushing brand messages at them.
How we do it
1. Track and analyse online buzz with proprietary social media data-mining software.
2. Translate buzz-data analysis into unique consumer and shopper insights.
3. Understand what content and channels are most relevant for consumers pre and post-purchase.
4. Plan an integrated brand dialogue strategy.
5. Create brand identity, brand packaging and brand activation touch points that we bring to life in-store, out-of-store, online, on mobile, on social media and transmedia storytelling platforms.
6. Monitor the touch points for levels of interaction and effectiveness.
The BTL Brands team have over 20 years experience working with global and local brands.