1. Track and analyse online buzz with proprietary social media data-mining software.

2. Translate buzz-data analysis into unique consumer and shopper insights.

3. Understand what content and channels are most relevant for consumers pre and post-purchase.

4. Plan an integrated brand dialogue strategy.

5. Create brand identity, brand packaging and brand activation touch points that we bring to life in-store, out-of-store, online, on mobile, on social media and transmedia storytelling platforms.

6. Monitor the touch points for levels of interaction and effectiveness.

The BTL Brands team have over 20 years experience working with global and local brands.