Sahti is a strong Finnish beer made from a variety of grains. It is home-brewed across the country and usually served locally around Christmas time, but a handful of brands are available nationwide throughout the year. One of these is Finlandia Sahti. The branding and packaging was desperately in need of a redesign to get it more attention and respect next to national favourites like Karhu.
We felt it was important to stay true to the beer's heritage and character, so we decided to focus on communicating strength and the high quality of grain. The new branding & packaging retains the name and the reindeer, but elevates it with a natural style delivered through the simplicity of modern Scandinavian design.
The new branding and packaging was featured widely across beer and design blogs, introducing Finlandia Sahti to a whole new audience at home and abroad, paving the way for future growth.
Oh Beautiful Beer
Packaging of the World