Simplifying until it hurts, then removing one more thing.
> WORK:
-
AARAAM
A new entrant in the crowded U.S. longevity supplements market - arriving with the calm confidence of a premium, established player. 100% natural ingredients, sustainably sourced from India. Looking, feeling and behaving like it had always belonged at the expensive end of the shelf. Built from scratch: brand strategy, visual language, and full application across every touchpoint.
-
AEON
A maverick founder — one of the original minds behind Blackberry — returns with a new mission: a 100% natural herbal drink engineered to supercharge liver function and taste great. To be launched into the Canadian longevity beverage market with everything built from the ground up: strategy, identity, and full brand application.
-
ATELIERXC
Two formidable women from the cold corridors of Swiss banking, pivoting with style and grace into warm world of luxury cashmere. The new must-have accessory for the successful, discerning businesswoman. Built entirely from the ground up: brand strategy, visual language, and full application across every touchpoint.
-
BEEGAN
From just another almond milk product to the almond milk brand of choice for millennials and young families — one of South America's fastest growing non-dairy brands just got a much needed upgrade. Stu was brought in as a specialist FMCG brand consultant to help their agency in Barcelona create a totally new brave and bold visual universe from the ground up.
-
BRADLEYS
Fresh fruit juice from a family orchard in Devon, blended with gently carbonated mineral water — a new range of sparkling quenchers for the UK soft drink market. Eco-friendly aluminium cans chosen over glass to reinforce the Bradleys Be Kind brand message. Strategy, identity, messaging, packaging, and merch. Everything in the brand basket.
-
BUNNYHOMES
A force of nature founder, a thriving house builder, and one non-negotiable: “Don't mess with my bunny!”. A full reposition and rebrand for one of Cornwall and Devon's most ambitious and fast-growing property developing businesses. Since relaunch, the new brand has bunny-hopped several levels up the UK market - and shows no signs of slowing down soon.
-
BRUNO WEIDL : BE WONDERFUL
Bruno Weidl - a respected C-suite headhunter in the German market with a rare and powerful gift - knows how to help successful people Be Wonderful in everything they do. The only problem: he couldn't articulate it in a way the world would get. Enter Stu. Brand strategy, positioning, messaging, and voice for the new website and book that did the gift justice.
-
C2
An Iron-Man running several businesses, father of 6, from Nîmes, (France) on a bold mission: premium protein supplements and high-end gyms for everyday people. No investors or safety net - just pure passion and perseverance. Our launch delivered on every level. Premium powders in beautiful packs that blew off the shelf and a state of the art over-subscribed gym.
-
DOE TAYLOR
Two big, bold, brave, room-filling founders who look, feel or sound nothing like IT people - even though their existing business name and website was 100% IT nerd. We gave them a total brand make-over with iconic new messaging that ditched every tired tech cliché. Weeks after relaunch: new clients, sales up, and a nice slice of market share snatched from the competition.
-
ENGSTRÖM
A tiny Swedish family-run workshop crafting some of the world's finest handmade hi-fi amplifiers - with a huge reputation among a small circle of audiophiles, and an even bigger ambition. Totally rebranded by us to compete on the world stage. Now consistently winning awards at major hi-fi shows in the U.S., Munich, Singapore, and Hong Kong. All on a rural Swedish shoestring.
-
ETQAAN
After transforming Yousef's Arabic language centre Sharek in central London, he came back for more. Etqaan - a bold new approach to Arabic learning in the UAE - needed a visual language as far from the usual safe and dull as possible. Iconic, brave, and built to stand apart from every traditional competitor in a very crowded and conservative market.
-
FLUTTER
Young, dynamic founders on a roll - coming off the back of one success and hungry to build another. Flutter is the exciting new way to achieve naturally long, beautiful lashes without the need for messy glues or tacky synthetics. A fresh, confident and decidedly feminine brand, built from the ground up to hit the ground running from day one.
-
HECTARES
Built on a shoestring, around a full-time job - Kevin's sweet potato crisps were already on the shelves of Tesco, BP stations, artisan delis and many independent retailers across the UK within two years. But the brand was all over the shop. A bold rebrand and packaging redesign changed that. Sales revved up. Kevin? Absolutely buzzing. Sweet!
-
HIRI
The iconic founder of Hiri is sadly no longer with us — but everything we built together endures. A unique brand created entirely from scratch: strategy, identity, and all the way through to the final app design. Hiri lets everyone tell their own story their own way, locked in history for eternity. Some projects leave a mark that goes way beyond branding.
-
LLEVANT HOMES
A bespoke real estate agency on Mallorca's stunning but undiscovered east coast, helping international clients relocate from Germany, Scandinavia, and the UK to their Spanish dream. Every competitor in the market looked and sounded identical — so we did the exact opposite. A bold, distinctive brand built to stand out in a sea of sameness.
-
MCCOY'S
A self-initiated one-day concept: rotate the pack 90 degrees to make it easier for man-hands to dive into, and post it online to catch the attention of KP Snacks' Marketing Director. The redesign went viral across all retail social channels - smashing the actual McCoy's social likes and imprints by a huge, manly margin.
-
MILK CASHMERE
A passionate Portuguese female founder, a luxury cashmere label, and a brand that wasn't living up to its own standards. A full rebrand — new name, visual language, farm-to-fashion storytelling and ‘small touch of kindness’ message that caught the eye of top buyers, stylists and influencers. The moment we knew we'd nailed it? Melanie smiled and nodded. Said nothing. Perfect.
-
MARK PINNEY ASSOCIATES
Behind some of the most iconic original Apple stores, Bond Street flagships, Mayfair restaurants, and luxury hotels in New York - yet surprisingly under the radar. A boutique London architecture and design studio that finally got the elevated brand profile it needed and deserved. New clients started reaching out almost immediately. Exactly what Mark briefed us to do.
-
NEMA
A new sub-brand of Anahana - one of Canada's most successful and fast-growing wellbeing brands - expanding into entirely new and exciting territory. A digital platform built around the power of angel numbers, designed to help people live their best lives every single day. A universe away from where they started. Same vision, bolder ambition.
-
POST TAG
"We need a logo by tomorrow morning." 5pm. Nine hours. Keith Lewin - yes, we're related - needed a full brand for his game-changing postcode precision platform. Three extra digits that help drivers, health workers and municipal teams find any address, fast. By year one: conversations with DHL, Ocado, and Tesco. Several funding rounds later - still climbing.
-
PUNCH TRUNK
Max from Peckham - young, punchy, and building on a shoestring from his day job. A new style of boxing brand with the smallest budget and the biggest heart, built to make a real difference to inner city kids with very limited access to gyms or sports clubs. A bootstrapped side hustle with serious potential to change lives.
-
REPHIKE
A dynamic Buffalo, NY startup helping brands connect with the right micro-influencers — in a space already crowded with companies that all looked and sounded completely identical. A bold new brand personality built to stand out and lead the pack from the front. It worked. RepHike was acquired almost immediately after relaunch.
-
SHAREK
A respected SOAS professor, fed up with old-school methods, stepped away from academia to completely reinvent how Arabic language and culture are taught. Group-based, immersive, sensory — dialects, food, culture, the full experience. A new school in central London, packed with students from across the globe. Investors happy. Market share taken. Yousef happiest of all.
-
SKYHOUR
A game-changing new flight currency designed to put freedom and flexibility back in the hands of travellers - creating a new category in the crowded aviation industry. Built from the ground up by three young founders from Lisbon and BTL. Six-figure funding secured. HQ in NYC. Then JetBlue Tech Ventures came knocking with a new $15m funding round. The sky was theirs.
-
TIG (THE IN GROUP)
A successful independent recruitment business in Spitalfields needed a mothership - a holding group to house a growing family of specialist recruitment brands. Named, strategised, designed, and built from the ground up. Strategy, visual language, web, and all video content across every channel. Everything under one roof. Acquired by a Chinese investment company soon after.
-
TLD (THE LONDON DOLLS)
Beth Camilleri’s beauty and wellbeing brand was already smashing it in Broadway Market, East London - but a bigger studio in London Fields called for a bigger brand. A sharper rebrand that took something good and made it great. Lashings of new bookings rolled in. Instagram through the roof. A much bigger slice of Hackney's fiercely competitive beauty scene. Beautiful.
-
WAVEMETRIX
A small London tech company with proprietary tech that captures, processes and decodes positive and negative sentiment data for the global movies and entertainment industry. We first worked together in 2011 when we were both new ventures - startups finding their feet. Alan came back for a v2.0 refresh with the shortest brief on record: "Just do it - we trust you." Sales up. Acquisitions up. Market share up. All good.
-
YOVIVO
Long-stay hotel rooms for digital nomads, corporates, and retired explorers - a fast-growing sector crying out for a brand with real colour, energy, and personality. Every competitor playing it safe, bland, forgettable. Conservative blue and white. We answered loudly and proudly with YOVIVO. Bold, fun, colourful, iconic, irreverent, and built to stand out and turn heads from the very first glance.
All work in the case studies created by Stu alongside different BTL team members (including Santeri, Darnell, Eamon, Mark, Neil, Kate and many freelancers).