> BTL:
Simplifying brands until it hurts, then removing just one thing more.
> WORK:
-
AARAAM
A new entrant in the crowded U.S. longevity supplements market, arriving with the calm confidence of an established player. 100% natural, sustainably sourced from India - built to belong on the top shelf.
-
AEON
A maverick founder - one of the original minds behind Blackberry - returns with a new mission: a 100% natural herbal drink built to supercharge liver function and taste great, launching into Canada's longevity beverage market.
-
ATELIERXC
Two formidable women, out of the cold corridors of Swiss banking, pivoting with style into the warm world of luxury cashmere - the new must-have for the discerning businesswoman.
-
BEEGAN
From just another almond milk to the brand of choice for millennials and young families — one of South America's fastest-growing non-dairy brands, given the bold, brave upgrade it needed.
-
BRADLEYS
Another BTL x Paul King collaboration. Fresh fruit juice from a family orchard in Devon, blended with sparkling mineral water — a new range of quenchers for the UK soft drink market, packaged in eco-friendly cans. Bradleys - you ‘can’ taste the difference.
-
BUNNYHOMES
A force-of-nature founder, a thriving house builder, and one non-negotiable: don't mess with the bunny. A full reposition for one of Cornwall and Devon's most ambitious property developers - since relaunch, it's hopped several levels up the UK market. Kudos to Paul King (Branding & Retail Guru) for joining the bunny’s dots and making it all happen.
-
BE WONDERFUL
Bruno Weidl, a respected C-suite headhunter in Germany, has a rare gift: helping successful people be wonderful in everything they do. He just couldn't put it into words the world would understand - so we gave his gift the voice it deserved, across a new website and book.
-
C2
An Iron-Man running several businesses, father of six, from Nîmes, France - on a mission to bring premium protein supplements and high-end gyms to everyday people. No investors, no safety net, just perseverance. The launch delivered: shelves emptied fast.
-
ENGSTRÖM
A tiny Swedish family-run workshop crafting some of the world's finest handmade hi-fi amplifiers - a huge reputation among a small circle of audiophiles, and an even bigger ambition. Totally rebranded to compete on the world stage. Now consistently winning awards at major hi-fi shows in the US, Munich, Singapore and Hong Kong - all on a rural Swedish shoestring.
-
ETQAAN
After transforming Yousef's Arabic language centre Sharek in London, he came back for more. Etqaan, a bold new approach to Arabic learning in the UAE, needed a visual language as far from safe and dull as possible — built to stand apart in a conservative market.
-
FLUTTER
Young, dynamic founders riding the curl, hungry to build a second success. Flutter is a new way to achieve naturally long, beautiful lashes - no messy glue, no tacky synthetics. A fresh, confident, feminine brand, built to hit the ground running.
-
HECTARES
Built on a shoestring around a full-time job, Kevin's sweet potato crisps were already in Tesco, BP stations, and independent retailers UK-wide within two years - but the brand was all over the shop. A bold rebrand changed that. Sales revved up. Kevin's buzzing.
-
HIRI
The founder of Hiri is no longer with us - but everything we built together endures. A brand created entirely from scratch, letting everyone tell their own story, locked in history forever. Some projects leave a mark that goes far beyond branding.
-
LLEVANT HOMES
A bespoke real estate agency on Mallorca's stunning, undiscovered east coast, helping clients from Germany, Scandinavia and the UK relocate to their Spanish dream. Every competitor looked and sounded identical - so we built something bold enough to stand out in a sea of sameness.
-
MCCOY'S
A self-initiated, one-day concept: rotate our new potato-print pack 90 degrees to make it easier for builders fingers, then post online to catch the eye of KP Snacks' Marketing Director. It went viral - smashing the real McCoy's own social numbers by a huge margin.
-
MILK CASHMERE
A passionate Portuguese founder, a luxury cashmere label, and a brand that wasn't living up to its own standards. A full rebrand - new name, farm-to-fashion storytelling, and a ‘small touch of kindness’ message that caught the eye of top buyers and stylists. The moment we knew we'd nailed it? Melanie just smiled.
-
MARK PINNEY ASSOCIATES
Behind some of the original Apple stores, Bond Street flagships, and luxury hotels in New York - yet surprisingly under the radar. A boutique London architecture studio that finally got the elevated brand profile it deserved. New clients started reaching out almost immediately.
-
NEMA
A new sub-brand of Anahana, one of Canada's fastest-growing wellbeing brands, expanding into new territory: a digital platform built around the power of angel numbers, designed to help people live their best lives. A universe away from where they started - same vision, bolder ambition.
-
POST TAG
“We need a logo by tomorrow morning.” 5pm. Nine hours. Keith Lewin needed a full brand for his postcode precision platform - three extra digits that help drivers and health workers find any address, fast. By year one: conversations with DHL, Ocado and Tesco. Still driving forward.
-
PUNCH TRUNK
Max from Peckham - young, punchy, building on a shoestring around his day job. A new style of boxing brand with the smallest budget and the biggest heart, built to reach inner-city kids with little access to gyms. A side hustle with real potential to change lives.
-
REPHIKE
A dynamic Buffalo, NY startup helping brands connect with the right micro-influencers, in a space crowded with companies that all looked identical. A bold new personality built to lead from the front. It worked - RepHike was acquired almost immediately after relaunch.
-
SHAREK
A respected SOAS professor, fed up with old-school methods, left academia to reinvent how Arabic language and culture are taught - immersive, sensory, hands-on. A new school in London, packed with students from across the globe. Investors happy, market share taken, Yousef happiest of all.
-
SKYHOUR
A game-changing new flight currency designed to put freedom and flexibility back in the hands of travellers - creating a new category in the crowded aviation industry. Built from the ground up by three young founders from Lisbon and BTL. Six-figure funding secured. HQ in NYC. Then JetBlue Tech Ventures came knocking with a new $15m funding round. The sky was theirs.
-
TIG (THE IN GROUP)
A super-successful independent recruitment business in Spitalfields needed a mothership - a holding group to house a growing family of specialist recruitment brands. Named, strategised and built from the ground up, everything under one roof. Acquired by a Chinese investment company soon after.
-
TLD (THE LONDON DOLLS)
Beth Camilleri's beauty and wellbeing brand was already smashing it in Broadway Market - but a bigger studio in London Fields called for a bigger brand. A sharper rebrand took something good and made it great. New bookings rolled in, Instagram went through the roof.
-
YOVIVO
Long-stay hotel rooms for digital nomads, corporates and retired explorers - a fast-growing sector crying out for real colour and personality. Every competitor played it safe: conservative blue and white. We answered loudly with YOVIVO - bold, colourful, and built to turn heads.
*All work in the case studies created by Stu and BTL team in London (Santeri, Darnell, Eamon, Mark, Neil, Kate), Palma (Richard, Carolina, Sasha, Cooper), Barcelona (Flavio, Rob) with words of wisdom from Paul King along the way.