> BTL:
Simplifying brands until it hurts, then removing just one thing more.
> JOT (Just One Thing):
Most brands are throwing everything at the wall in the hope that something sticks. We show you how to do the opposite by identifying just one thing about your business that people will really care about, and then tell you how to rebuild your brand around it.
Every week we choose one brand that we like and share with them one direct question, one honest opinion, one uncomfortable truth, one fact check. Just one thing to start a valuable conversation, not a cheap sales pitch.
> JOT ARCHIVE:
WEEK 06 (premium event space, near Valldemossa, Mallorca):
"Your website lists ten reasons to choose your space - capacity, catering, parking, packages, view, price etc. Tell us just one thing people still talk about a year after their event?"
WEEK 05 (art gallery, Palma Old Town, Mallorca):
"The work on your walls speaks for itself, so why is your website trying to say so much? Tell us just one thing you'd want an art lover to feel before they read a single word?"
WEEK 04 (artisan vineyard, near Binissalem, Mallorca):
"Your wines already tell their own unique stories, grape by grape, year by year. So why do your labels all look the same? Tell us just one thing about each wine that makes it different?"
WEEK 03 (high-end real estate, Son Vida, Mallorca):
"Every one of your listings looks and sounds the same - same superlatives, same photos, same drone videos. Tell us just one thing about each property that will make people stop scrolling?"
WEEK 02 (luxury yacht charter, Puerto Portals, Mallorca):
"Your website, socials and brochures are loaded with generic photos and lists of functional features. Tell us just one thing about each boat that will touch people in an emotional way?”
WEEK 01 (5 star hotel, near Deià, Mallorca):
"They say a picture captures a thousand words, so why is your website so text heavy? Tell us just one thing you'd like to say about your beautiful boutique hotel overlooking the Med?