We're always pushing ourselves, and our clients, to do better at every stage of the strategic and creative branding journey.
We don't believe in cutting corners. Our approach can be a bit demanding for some people. We work best with clients who are tired of the same old stuff and fired up to create something new and relevant.
We've helped clients do better with all aspects of their brands, including business models and investor decks. A good business plan with a clear understanding of early adopter consumers, and a realistic venture capital strategy, are essential for the long term success of all start-ups.
All of our projects start with a brand workshop where everyone is given the challenge to answer three simple questions about the brand: WHAT?, HOW? and, most importantly, WHY? We cover the walls of our studio with brown paper, hand out the black marker pens and start scribbling. Simon Sinek's 'Golden Circle' TED Talk does a great job of explaining how Steve Jobs and Apple used a similar approach to create and grow their iconic brand. It's a tried and tested technique that always gets results.
WHY? - the emotional reason to believe in the brand (why it exists)
HOW? - the process that brings the brand to life and makes it unique (how it's made)
WHAT? - the list of products or services on offer (what it does)
"Working with BTL has surpassed my expectations. Stu and Santeri have a rare combination of talent and work ethic, and they are a pleasure to work with. They push you to be the best. They have an acute eye for detail and their "less is more" approach has challenged us to do better. They have created a unique approach to branding which delivers a very authentic, coherent and easy to understand message. I could not have dreamed of a better partner to help launch my new brand and I am looking forward to working with them on our next chapter together."
Bastien Bouisset, Founder, Chapter 2
We've got plenty of experience working with established brands, but we most enjoy the challenge of creating something new, or reinventing something that needs a new start. Over the last few years we've helped entrepreneurs secure investment and launch new start-up brands in many different sectors including travel, fashion, beauty, technology, audio, food, drink, wellbeing, fitness, football, language, architecture & retail:
“We see BTL as our in-house brand department. Although we're located in different parts of Sweden, and BTL in London, they always feel close & are just a Skype-call away.
BTL doesn’t only do what we tell them, they take an active role in building our brand as they feel part of our company. Showing responsibility in doing smart and cost effective proposals for all aspects of strategy, development and production. As a designer it’s usually my role to ‘think outside the box’, pushing and questioning ideas and coming up with new concepts. BTL push things even further, letting me contribute with my knowledge of the business to fine tune the ideas to fit the company and budget.
BTL is a full service creative studio with sharp eyes and smart concepts, always pushing us, and themselves, to do better and delivering beyond expectations.”
Timo Engström, Co-Founder & CEO, Engström