btl brands

We help start-ups and entrepreneurs create new brands, or improve existing ones, and bring them to life in bold and distinctive ways.

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We're always pushing ourselves, and our clients, to do better at every stage of the strategic and creative branding journey.

It may sound obvious, but we're not so sure that everyone shares our values and believes in doing things properly. We don't believe in cutting corners. We're not very good at being ok with 'good enough'. This approach can be a bit demanding for some people. We work best with clients who are tired of the same old industry standards and fired up to create something new and challenge what's already out there.

We've also helped clients do better with their business models and investor decks. Branding cuts deep, and if done well, can (and should) influence every aspect of your business. A good business plan with a clear understanding of early adopter consumers, and a realistic venture capital strategy, are essential for the long term success of many start-ups.
 

 
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Every new project starts with a blank roll of paper and a brand workshop that's built on 3 simple questions: What? How? Why? Simon Sinek's 'Golden Circle' TED Talk does a great job of explaining how Apple uses the same approach to maintain a strong brand. It's a tried and tested technique that always gets results, so we don't see any need to change it:

Why? - the emotional reason to believe in the brand (why it exists)
How? - the process that brings the brand to life and makes it unique (how it's made)
What? - the list of products or services on offer (what it does)

The workshops enable us to really get under the skin of founders and gain insights into their companies. More importantly it allows us to start the process of stripping back all the different layers of clutter, stuff and noise that plague most brands. We believe that a key part of our role is to help founders get to the core essence of their brand and help them bring it to life in a new way. To do this we need to be quite ruthless when working out what needs to stay and what needs to go. We usually throw out a lot more than we keep. The BTL team all share a 'less is more' mindset: a very simple but effective mantra that we've borrowed from the no-nonsense modernist architect Ludwig Mies van der Rohe.
 

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team

  Stu  Founder & Creative Director  stu@btlbrands.com    Stu has over 25 years experience in branding and design at every level. Before starting BTL he was Creative Director at Vivid Brand, leading projects for brands like Coke, Nestlé and Phillips. Before that he lived and worked in Barcelona. Stu has spent the last few years helping start-ups and entrepreneurs 'do better' at every stage of the brand process. He consumes rather a lot of Earl Grey tea.    "Stu is that rare individual you come across only very occasionally in life. He really pushes the limits of everything he does and is dedicated to making everything he touches the very best it can be. Having worked with many branding consultants and designers over the years, Stu stands a head above the crowd. His design talents are second to none, but more importantly he becomes a key partner in any brand development process. The questions he asks and the way he works helps you think through your proposition and refine it to a clearer message. He's an excellent guide on any brand journey."   (Anders Schönberg, Founder, Bob & Lush)

Stu
Founder & Creative Director
stu@btlbrands.com

Stu has over 25 years experience in branding and design at every level. Before starting BTL he was Creative Director at Vivid Brand, leading projects for brands like Coke, Nestlé and Phillips. Before that he lived and worked in Barcelona. Stu has spent the last few years helping start-ups and entrepreneurs 'do better' at every stage of the brand process. He consumes rather a lot of Earl Grey tea.

"Stu is that rare individual you come across only very occasionally in life. He really pushes the limits of everything he does and is dedicated to making everything he touches the very best it can be. Having worked with many branding consultants and designers over the years, Stu stands a head above the crowd. His design talents are second to none, but more importantly he becomes a key partner in any brand development process. The questions he asks and the way he works helps you think through your proposition and refine it to a clearer message. He's an excellent guide on any brand journey." 
(Anders Schönberg, Founder, Bob & Lush)

  Claudia  PR & Marketing Consultant  claudia@btlbrands.com    Claudia has worked in the world of PR and marketing for over 10 years with a proven track record of collaborating with big brands and small start-ups. She has worked for several top London Marketing agencies and now runs her own PR business. Claudia likes telling the stories that deserve to be heard.    "Claudia fulfilled a much needed service by filling a gap in the market for tailored, cost-effective, high impact PR for startups and SMEs in the food and drink sector. She's a pleasure to work with: energetic, efficient, professional, and delivers every task - no matter how demanding - with a smile."   (Ansje Germann, Director, Jake's Boost)

Claudia
PR & Marketing Consultant
claudia@btlbrands.com

Claudia has worked in the world of PR and marketing for over 10 years with a proven track record of collaborating with big brands and small start-ups. She has worked for several top London Marketing agencies and now runs her own PR business. Claudia likes telling the stories that deserve to be heard.

"Claudia fulfilled a much needed service by filling a gap in the market for tailored, cost-effective, high impact PR for startups and SMEs in the food and drink sector. She's a pleasure to work with: energetic, efficient, professional, and delivers every task - no matter how demanding - with a smile." 
(Ansje Germann, Director, Jake's Boost)

  Santeri  Creative Partner  santeri@btlbrands.com    Santeri joined BTL in 2012. He studied graphic design at Middlesex University to bridge his interest between drawing, photography, design and branding. Santeri is naturally drawn to branding that is simple, honest and direct (because he's from Finland). He loves solving creative problems but doesn't like talking about it, so the work has to speak for itself. He loves  cabin life .    "Santeri is our branding master. He always finds the right balance between pragmatism, creativity and artistry, and is able to switch effortlessly between an objective focused approach and an open creative one. Having known him and his work from an early stage I can see his Finnish (and sometimes his military) background influencing the former, and his rich international academic experience fueling the latter. It's a pleasure to work with someone who is able to immerse himself in your concepts & help you through the process of realising them in a language the world understands & enjoys."   (David Nogueira, Co-Founder, Skyhour)

Santeri
Creative Partner
santeri@btlbrands.com

Santeri joined BTL in 2012. He studied graphic design at Middlesex University to bridge his interest between drawing, photography, design and branding. Santeri is naturally drawn to branding that is simple, honest and direct (because he's from Finland). He loves solving creative problems but doesn't like talking about it, so the work has to speak for itself. He loves cabin life.

"Santeri is our branding master. He always finds the right balance between pragmatism, creativity and artistry, and is able to switch effortlessly between an objective focused approach and an open creative one. Having known him and his work from an early stage I can see his Finnish (and sometimes his military) background influencing the former, and his rich international academic experience fueling the latter. It's a pleasure to work with someone who is able to immerse himself in your concepts & help you through the process of realising them in a language the world understands & enjoys." 
(David Nogueira, Co-Founder, Skyhour)

  Eamon  Design & Web  eamon@btlbrands.com    Eamon joined BTL straight from university after a couple of successful internships. He is a creative with a broad knowledge of graphic design and has become a specialist in the art of customising Squarespace website design templates. Eamon does not like tea. 

Eamon
Design & Web
eamon@btlbrands.com

Eamon joined BTL straight from university after a couple of successful internships. He is a creative with a broad knowledge of graphic design and has become a specialist in the art of customising Squarespace website design templates. Eamon does not like tea. 

  Becky  Business & Operations Consultant  becky@btlbrands.com    Becky has a long history of helping creative companies run smoothly and effectively. She is in the process of streamlining our business back-end to help us be more effective moving forward. Becky fits her work for BTL around her love of painting. Becky likes Cooper (her puppy).

Becky
Business & Operations Consultant
becky@btlbrands.com

Becky has a long history of helping creative companies run smoothly and effectively. She is in the process of streamlining our business back-end to help us be more effective moving forward. Becky fits her work for BTL around her love of painting. Becky likes Cooper (her puppy).

  Darnell  Design & Digital Imagery  darnell@btlbrands.com    Darnell joined BTL as an apprentice 18 months ago and has already proved himself to be a key member of the team. He has directed video shoots for us in France and Portugal, created animated short videos and is responsible for much of our digital output. Darnell likes protein.

Darnell
Design & Digital Imagery
darnell@btlbrands.com

Darnell joined BTL as an apprentice 18 months ago and has already proved himself to be a key member of the team. He has directed video shoots for us in France and Portugal, created animated short videos and is responsible for much of our digital output. Darnell likes protein.

"Working with BTL has surpassed my expectations. Stu and Santeri have a rare combination of talent and work ethic, and they are a pleasure to work with. They push you to be the best. They have an acute eye for detail and their "less is more" approach has challenged us to do better. They have created a unique approach to branding which delivers a very authentic, coherent and easy to understand message. I could not have dreamed of a better partner to help launch my new brand and I am looking forward to working with them on our next chapter together."

Bastien Bouisset, Founder, Chapter 2

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brands

 

We've got plenty of experience working with established brands, but we most enjoy the challenge of creating something new, or reinventing something that needs a new start. Over the last few years we've helped entrepreneurs secure investment and launch new start-up brands in many different sectors including travel, logistics, fashion, beauty, technology, audio, food, drink, wellbeing, fitness, football, language, architecture & retail:  

 

“We see BTL as our in-house brand department. Although we're located in different parts of Sweden, and BTL in London, they always feel close & are just a Skype-call away.

BTL doesn’t only do what we tell them, they take an active role in building our brand as they feel part of our company. Showing responsibility in doing smart and cost effective proposals for all aspects of strategy, development and production. As a designer it’s usually my role to ‘think outside the box’, pushing and questioning ideas and coming up with new concepts. BTL push things even further, letting me contribute with my knowledge of the business to fine tune the ideas to fit the company and budget.

BTL is a full service creative studio with sharp eyes and smart concepts, always pushing us, and themselves, to do better and delivering beyond expectations.”

 

Timo Engström, Co-Founder & CEO, Engström

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Press

We don't enter many competitions but here is some of our work featured online:

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