Stu is a long suffering but loyal West Ham United fan. After years of burning his mouth on over-cooked pies and under-brewed tea, whilst snoozing through the pre-match entertainment, he finally got to the point where he said enough is enough. We went back to the West Ham United core brand message "Moore than a..." and brought it to life with a new concept for retail, refreshment and entertainment. A simple and very cost-effective concept that is fit for purpose now at the Upton Park Stadium, that can be easily loaded onto the back of a truck and shipped to the new stadium next season.
We put together a quick concept proposal and took it down to Upton Park to share with Tara (West Ham United Marketing Director) and her team.