Create an innovative way to give away some of Bruno's vinyl music to promote the launch of the film at the EEFF (East End Film Festival). Bruno only likes to release vinyl, so we set ourselves the challenge to find a new way of creating the vinyl experience for the digital generation who probably don't have a vinyl player but do have a smartphone.
Create paper flyers that have the look and feel of vinyl, but are printed with a digital QR code. People scan the code with their smart phones and are taken to an animated vinyl player on Youtube - the arm lifts, the needle drops and the vinyl begins to play Hearts in Exile by Bruno Wizard and The Homosexuals.
The vinyls were given away on the streets of Shoreditch, adjacent to the cinema, where the film was going to have its premiere at the EEFF. The Heart of Bruno Wizard was the first film to sell-out 3 weeks early