Create a paper flyer to promote the documentary film The Heart of Bruno Wizard. The flyer must drive awareness of the film and engage people with digital content related to Bruno. It will be distributed at the film's premiere launch party at the EEFF (East End Film Festival) and the following Cannes Film Festival. The printed paper flyer must act as a portal into the interactive digital world of Bruno Wizard.
Bruno Wizard is a iconic larger than life cult figure with a unique view of the world. There is only room for one Bruno in this galaxy. We took this thought and created simple paper cut-out masks that allowed everyone to see the world through Bruno's eyes. The front of the mask has a striking super-realistic photo of Bruno. The back of the mask has info about the film and a digital code that is a portal into an interactive mobile game inspired by Bruno's love of 'Astral Glamour'.
The masks were a huge success. At the EEFF launch party we had over 200 Bruno's dancing and signing whilst sharing pics of themselves on social media. Many of the guests participated in the interactive mobile 'Astral Glamour' game. At Cannes we had film industry execs walking around the festival wearing Bruno masks... not to mention the easyJet crew and pilots on the flight over.