Bring the Sailor Jerry brand to life across London in a new way.
Sailor Jerry is all about the iconic tattoos, so we proposed splashing a selection of the tattoo designs across the city and encouraging people to scan them with augmented reality apps on their mobiles. Each tattoo unlocks a relevant story that leads to Sailor Jerry themed pop-up bars, mobile mini-games, or promotions. Follow the trail of tattoos and complete the various challenges behind them for awesome Sailor Jerry rewards. The campaign ties in with a refreshed bottle design based on traditional rum flagons and battleships.
This is a proposal concept, the campaign has not taken place ( yet ).