RedStrike (formerly RSM) is a leading sports marketing consultancy that works with some of the biggest sporting brands and personalities in the world. However, without a stand-out identity and tone of voice the brand was being drowned out in the crowded marketplace.
The team are highly experienced and connected in the sports world; hardened businessmen that know how to pounce on an opportunity quickly, strike the right deal and deliver results. This confidence needed to drive the brand. We called the company RedStrike and put three strong brand pillars at its helm: STRIKE FAST. STRIKE HARD. STRIKE TRUE.
RedStrike leads with the raw emotion of sport that brings people together, leaving the generic marketing jargon in the dust with the "competition".