It is a common belief that the traditional 'insurance' industry products & services are broken. POP is a completely new mobile service that will use big data to help us create smart 'assurance' plans on the go, tailored to our unique lifestyles. POP is a new mobile based Protection Organiser Platform that gives us bespoke cover where and when we need it!
A simple, modern and bold visual identity system that pops off the page and communicates 360 protection.
Work in progress - we created the brand name & identity during the summer of 2015 in London and have since been developing the project with Killian & Xavi in Barcelona... watch this space.