Yep, can't argue with that, when stuff sucks we really should make it right.
We've lived through years of very poor customer service from pretty much all mobile phone service providers. A classic example of the 'take our money and run' business model. However, I am pleased to announce that we are now living in a time of transformation and a change is gonna come... hopefully. After several decades of big corporations religiously preaching the same business mantra of 'give a bit less and take a bit more' there appears to be a small but definite shift.
The digital age has forced big brands to look up from their analogue bean counters and try a little bit harder to understand what today's digitally empowered consumers want and need. The choice-rich consumers of 2015 are tired of getting less for more and want brands to man-up and just do better.
Big brands from P&G to Unilever have tapped into this new consumer mind-set and are now starting to invest in the wisdom of alternative business transformation gurus. The big idea that most gurus are spreading is really quite simple. Most 3 day brand business transformation workshops could be distilled down to a 3 minute / 3 slide deck. The way forward into a brave new world (where brands and consumers walk barefoot, hand in hand, through meadows of flowers into the sunrise) is quite simple:
1. give more take less.
2. listen more talk less.
3. act more react less.
Ok, this all sounds great in theory. I genuinely do believe that we are in a good place, and that most brands have woken up from their slumber and are actively finding new ways to do better. However, I do hope that brands like three (that have made the bold move to shout about their promise to #makeitright) are telling us the truth.
The time is now for all mobile phone brands to do the same. If three are true to their word the suckers will be the other mobile phone brands who do not follow their lead. If not, here's looking at you sucker!