We challenged Middlesex University's 2nd year BA Graphic Design students to choose an under-performing brand, identify its brand message, and bring that message to life in a better way. We saw a lot of great work but were particularly impressed with Arturas' presentation and his methodical approach to doing better with the Fish hair brand. Arturas took home an iPad for his strong performance.
A big thanks to all the students who chose our brief and did better with their chosen brands! We look forward to the next one.