We were invited by Middlesex University to set a branding project for the 2nd year BA Graphic Design students. The challenge for the students was to pick a brand and find innovative ways of bringing its brand message to life.
The students picked a broad spectrum of brands ranging from a local barber shop called Champs all the way through to international brands such as Victoria's Secret.
The students were judged on three main criteria: 1. presentation skills, 2. sticking to the brief, 3. content. Most students performed to a good level. The student who scored the best marks across all three areas, especially presentation skills, was Arturas Nauseda. We rewarded Arturas for all his hard work and effort with a new iPad which will help him develop and craft his presentation skills for the future.