Diet Coke needed to create a new integrated marketing campaign that allowed them to re-connect with women who face increasing pressure and expectations from their careers, duties at home, and the media. A campaign that extended across packaging, print and digital.
"Hello you": an international campaign that gave women the permission to take a break from their daily stresses, celebrate who they are and enjoy a well deserved Diet Coke moment.
Diet Coke had been losing market share to bottled water for several years. This campaign helped steady the ship and get women choosing bottles of Diet Coke over Volvic and Evian.
Diet Coke Website
Hello You TV Ad