Connect B2B was a successful London-based technology company that had been providing its services to clients like Jamie Oliver and Wahaca for over 10 years. They came to us for help when they realised their brand was 10 years out of date, and no longer a true reflection of who they were or how they worked.
The very first meeting told us everything we needed to know. Managing partners Andrew Doe and Alix Taylor didn't look like I.T. people, didn't dress like I.T. people, didn't talk like I.T. people and the office didn't look like an I.T. office. We got straight to work to make Connect B2B look, feel and sound nothing like an I.T. company.
Good technology is intuitive; it gets out of the way and allows people to focus on doing what they do best. When a restaurant is kitted with the best technology the staff can focus on the customers, and the customers can enjoy their experience. Technology is about people. We called the company DoeTaylor and repositioned the brand to intuitive technology, rather than Information Technology.
We directed a full day candid photo shoot at some of their clients' locations to get full-screen imagery for the new website. We weren't interested in wifi hotspots, monitors or till systems; the point was to show staff in their element, customers having a good time, busy restaurants... all enabled by intuitive technology.
Before the rebrand Andrew and Alix admitted they felt ashamed when they shared their website with potential leads. Now they have a bold & simple brand that they are proud to talk about, and one that genuinely reflects who they are. We are now helping them with other ventures.
"You have gone above and beyond, as always."
-Andrew Doe, Founder & Managing Partner, DoeTaylor