Coca-Cola needed to create a new integrated brand activation campaign, including packaging design, in-store, out of home and brand experience events, that brought their new brand message 'Making the Impossible Possible' to life and aligned it with the new TV ad.
An integrated brand activation campaign that connected all the dots between out of home, in-store, online and TV. The Coke Zero product makes the impossible possible everyday by giving people that great coke taste with NO sugar! The campaign needed to focus on the simple idea of making the impossible possible in simple everyday scenarios to reinforce the product claim.
We managed to successfully connect with the core consumers (18 year old skaters) and the core shoppers (mums) in a way that helped drive brand awareness and engagement whilst increasing sales.