Develop a name and brand identity for a new branch within Double Helix Consulting that explores ways in which nurses, pharmacists and physicians can better collaborate for the benefit of the patient.
Our conversations with Amal, who was leading the new branch, frequently went back to the importance of a "patient-centric" approach. We used the Golden Circle to help her define the why, how, and what of the brand. Then we brought everything back to the patient with a concise visual system that, when viewed from the top, allowed Amal to explain the brand, and when viewed from the side, revealed that she had been focusing on the patient the entire time. The colour palette helps divide information between the three target groups: nurses, physicians and pharmacists.
We called it Centric.
Amal was extremely happy with our help in realising her vision, and we were trusted with the job of rebranding the whole of Double Helix.