We wouldn’t be able to resist throwing these around the studio.
Brief: Quorn is the healthier alternative to meat. The obvious choice for vegetarians and weight-watchers. A brand that is growing rapidly across all major markets around the world. One of the challenges facing the brand today is changing the perceptions of people who usually eat meat but are now looking for a healthier alternative. Most habitual meat eaters have been eating the same foods for years without thinking about it too much. How do we take some of the iconic visual language associated with meat and reposition it for Quorn?
Insight: Most people stop eating meat with good intentions. However, 75% of vegetarians go back to eating meat, mainly due to health decline with poorly managed diets and strong meat cravings.
Solution: To celebrate the recent National Vegetarian Week we created some simple ideas to help raise awareness of Quorn as a healthy and nutritious alternative to meat, remind people that Quorn tastes just as good as meat and help soothe some of those cravings.
1. Pop-up Quorn-style butcher counters around the UK to raise awareness about Quorn as a healthy and tasty alternative to meat….
and shopping centres…
2. Pop-up Quorn-style butcher shops and delis around the UK to raise awareness about Quorn as a healthy and tasty alternative to meat.
Brief: Banrock Station is a brand of wine that wants to spread a message of conservation to the world. Think up innovative ways of getting consumers to become more engaged with Banrock Station and bring to life the brand message “Good earth. Fine wine.”
Insight: Two of the biggest marketing challenges facing companies when promoting wine are 1. getting a sample into people’s hands for them to taste and 2. getting people to remember it’s name.
Solution: We came up with a simple idea that enables people to try a free sample of Banrock Station, remember it’s name and help spread the good earth message:
A simple and cost effective idea to help people become more aware and engaged with Banrock Station.
Brief: Create an ice cream to celebrate the Queen’s Diamond Jubilee
Insight: We did a bit of research and discovered some royally good facts about the UK and its love for the Royal Family, ice cream and special occasions. We love ice cream; last year on average we consumed 9 litres of ice cream per person. We love royal events; Reuters estimated that 2 billion people watched the Royal Wedding last year, and it is predicted that we will spend over £800 million celebrating the Jubilee this summer. And don’t forget the tourists, they spent over £10 million last year whilst visiting the UK, picking up as much royal memorabilia as possible along the way…Solution: Introducing the delicious vanilla Ice Queen, coated in the finest royal warranted chocolate, on an English Oak wooden stick from sustainable English forests… Enrobed in a premium high lustre resealable wrapper… Where is the most special place in the UK to enjoy your Ice Queen? Upload an Instagram of you with your Ice Queen in the most special place in the UK to win a box of 60 Ice Queens and tickets to the Royal Wimbledon Tennis final…Lick the stick clean and scan the QR code to download a free discount voucher for your next Ice Queen.