Refresh the Bob & Lush branding & packaging design to reflect the premium nature of the brand and align itself more with the new brand message: "It's not dog food... It's Bob & Lush!"
Bob & Lush is one of the few brands (maybe the only brand) to use real cuts of meat, fresh vegetables, minerals and NO NASTIES in their food. The solution was simple. Most dog food packs look like... dog food. Bob & lush is gourmet quality food for dogs (and 'foodie' owners) who want and need the best quality ingredients. We created new 'foodie' pack designs that would not look out of place in your local farmers market or gourmet cafe.
The packs launched in late 2015 and sales are considerably up on 2014.
Bob & Lush