Create the name, branding, packaging and website for Bob & Lush. A premium brand of healthy food for dogs that is only available online. Anders and Alan, the founders of the company, took it upon themselves to start the brand after being so disappointed at the poor quality of dog food on offer in store.
A brand named after the dogs that inspired the company. The brand message "Made for the dogs we love" was the obvious choice as it was Anders' and Alan's love for their dogs that made it all happen. The brand will only be available online, not in-store, so the packaging needs to be as simple as possible without all the noise of usual packs in-store.
99% of customers are happy with Bob & Lush (Reevoo)
97% of customers would recommend Bob & Lush (Reevoo)
Bob & Lush