Aerolatte invented the original steam-free milk-frother in 2001. Since then the product range has grown to include coffee makers and accessories, but the brand had become disjointed. Aerolatte needed to stand for something, so our challenge was to refresh the brand with a comms strategy that could be applied consistently online and in-store.
We noticed that all of Aerolatte's products fit into three categories that covered the three steps needed to create a perfect homemade coffee: 1. Brew the coffee, 2. whisk the milk into a froth and 3. shake chocolate powder on top finish it off. This became the foundation for a clear message, consistent look & feel, and an easy-to-understand product range.
The Aerolatte team are currently reviewing the proposal.